The Adam Feuerstein Podcast
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The Adam Feuerstein Podcast
AI Clone vs. Human: We Used AI Clones for 6 Podcast Episodes (Shocking Results) | TSG Podcast
Ever wondered what would happen if your digital clone took over your podcast? In this fascinating episode of the TSG Podcast, hosts Adam and Michelle reveal the results of their six-episode experiment using AI clones instead of appearing on camera themselves.
The couple shares surprising metrics showing their AI clones actually outperformed their human versions in view counts—though with lower retention rates. They take you behind the scenes of creating realistic AI doubles, including the technical challenges, security measures, and ethical considerations that emerged during their experiment.
From practical applications in business to philosophical questions about competing with your own digital creation, this episode explores the cutting edge of content creation technology. Join Adam and Michelle as they announce their next challenge: can the human hosts beat their own AI clones in audience engagement?
Follow the TSG Podcast for this unprecedented technological showdown!
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We've been using an AI clone for our last six podcast episodes. Here's what happened. Joining me in the studio today for our TSG podcast is not only my brilliant, but the sexiest wife on planet Earth, Michelle.
Speaker 2:Thank you.
Speaker 1:She knows far more than I do about what it takes to get these clones AI clones programmed. We were kind of laughing the other day talking about this episode, thinking what we went through when we very first started and even the advancements in the technology we witnessed from just a few months ago. There was something about a scene where I was like me and then I turned a different color and then a giant lion or something came through. Anyway, it sounds ridiculous, but I'll let Michelle explain a little bit more about what it takes to set up an AI clone.
Speaker 2:Yeah. So we had this idea to go ahead and try using clones and see really how that would work with our podcast, just really as an experiment, more than anything, our podcast just really as an experiment, more than anything. So we found some software that we used and set up the clone for the video and then also for the voice. We cloned the voice and then put together a podcast and started testing to see really how it would perform. Took quite a few cuts to get in. The first few that we made did not work well at all. So we had to really learn how to take the, take the video in a certain way to make the clone not so weird looking, and really it requires a lot of editing in the backend too to really get it to perform the way that it should.
Speaker 1:Yeah, a lot of people, I think, think you just come up with this clone and deploy it and automatically that it works, yeah, but that's not the case. It takes a lot of time in front of the camera and, like Michelle said, some editing. There's also a lot of security measures behind it too that you kind of have to learn to navigate in order to make it all work.
Speaker 2:Yeah, I think a lot of times people worry about well, if I can make a clone of myself, then anyone can do that. And really with most of the software that's legit, it and really with most of the software that's legit it's not going to allow you to make a clone of your voice or make a clone of your face. Your video, without verifying it's you. So you upload the content for your voice, then you have to voice, verify that it's you. And then same thing with the video. You have to verify the video matches your face. So it's really hard to get around doing that for someone else because you really need to be there in order to verify. So that's the security we're talking about.
Speaker 1:One thing to think of when you're making this clone is the clone doesn't evolve. So let's say you shot your clone not too long after you've had a recent facelift. That swelling that comes from the surgery stays with your clone until that entire process is redone and again you start from scratch. So lose weight, gain weight, have plastic surgery, whatever it is. Understand that each time you have a big change to yourself that it has to be updated.
Speaker 2:Yeah, and you'll see that in our content. Adam did have a facelift back in October. So we have some clones that have him having a chubbier face and just because there's a swelling, so it's taken, we're going to be having to create new clones as his look changes so it stays up to date.
Speaker 1:So you'll see, if you look back at our old content you'll be able to see that, and I think there needs to be a policy about clones too, because you know, when you meet somebody in real life, if you met them like on Facebook or through LinkedIn and they use some 20 year old photograph and you hardly recognize them in person. I think we should consider that there should even be some kind of ethical boundary over how old your clone can be. If you made your clone when you're 25, 20 years from now, when you're 45, definitely should read up on the clone.
Speaker 2:No, absolutely. And the funny thing too about like clones and I think that there is a really good use to them and we'll get to like how the clone actually performed, but I think there's a really good use case for using clones. Maybe not all the time with content, maybe it does work, but even if, like if you're trying to make training videos or safety videos or within your company for your team, it saves so much time because it's so easy. Once you have the clone, you just put in the text and it's basically done. So it really saves a lot of time that you don't have to spend in the studio recording and so say you have a facelift or you're sick or you have something else comes up where you can't get into the studio to record. You can always create content with a clone or a video with a clone, and anyone can do that for you. We have our team that does that for us.
Speaker 1:Once it's set up, it's that easy. You've worked with a particular large language model long enough. It learns your tone, it learns the color of your voice. It also can help generate script that represents you, which you load immediately into the clone, which allows you to make content, safety videos, instructional videos, etc. In a pretty short period of time. On one hand, that's exciting, thank you, as it's virtually sterilized or scrubbed through the process. So what you give up in exchange for convenience is a degree of the human element, the human connection.
Speaker 2:Even the human mistakes that come from real podcasts, like, by the way, this one today is yeah, and you'll see that if you look back at our older content, we don't have all of it marked that it's an AI clone. A couple of them do say within the description that this is Adam's clone, but our clone was really so good that Adam's mom and dad saw the video and they thought it was him. So when you really know him and then when you watch the video, you can really and especially if you're aware you can start seeing mannerisms and little tics that aren't really normal for a human.
Speaker 1:They're not normal. Yeah, you don't want to learn any habits from your clone?
Speaker 2:No, and it'll repeat over and over, so you'll see those things if you really pay attention. The thing is we're so busy normally when we're watching a video we don't really notice those little things, so it's easy. If you can create a clone, a lot of people aren't going to notice right away. They might notice something's a little weird about it, but probably will be too busy to really think too much about it. And we've had people that, even like within the comments, say something like you know, this is AI, which it is. And then we've had people that have made wonderful comments that don't know that it's a clone.
Speaker 1:My favorite is the one where I'm I believe the gentleman referred to me as a piece of garbage, human being, so they're not all positive. A huge, huge difference in our responses out there Everything from positive to human garbage, I think is how I was referred to. So, anyway, welcome the haters, like anybody else. It's all good attention and it's all good to get this technology out, help communicate and spread the availability of your clone and all the different uses that it can be. Just don't overestimate the power of the human element. Yeah, however, as we said at the beginning of this video, what actually happened? So our content, honestly, has been all over the place. We're learning how to do this. Michelle's never done it before. I've never done it before. This whole thing is one big experiment, which is what makes it an amazing adventure. However, in lieu of the existing circumstance that we were in our clones, my clone actually far outperformed myself in a podcast. I'm not exactly sure how to feel about that just yet, but it gets the mind wondering what is the future.
Speaker 2:Yeah, no, it's been really interesting to look at the data and the analytics on the podcast and really try to determine how is it doing and what's cool about it is. You really have to dive deep into the analysis to really understand. Why are we getting more views? So the truth is is, yeah, the clone podcasts have gotten more views, which is incredible, right, so now we can make. So. First thought is now we can make a ton of content.
Speaker 2:Right, we don't have to sit in the studio all the time and we get lots of views.
Speaker 2:Well, except for they get a lot of times the podcast will get a lot of views, but people don't stick around long, and so that could be because they watch it and they figure out it's a clone or something feels a little off about it.
Speaker 2:So that's the downside, and we're still learning, we're still experimenting with this because we want to do this. So you don't have to, so we can learn and make all the mistakes and then share that information with you as we learn. So you know what not to do. So you get to go out there and see all the stuff that we've done. That's been terrible, that hasn't worked right, and you don't have to make the same mistakes we do, because we're going to be sharing all that with you. So, although the clones have performed better as far as getting more views, we are seeing a drop in people sticking around to watch the entire podcast. So that's something we have to consider when we're. It's not always just about the viewers and about how many views we get, as if people want to really stick around and watch it.
Speaker 1:So what do you do when your clone outperforms your real self on the internet? What do we do?
Speaker 2:Well, first we look at the metrics and try to understand why.
Speaker 1:Of course, the numbers never lie right. We have to follow that ourselves. But at some point the creative element comes to the forefront and you have to decide. Are you going to let the clone run this thing, which I have an objection to or do we need to get involved, interject the human element and challenge ourselves to do better than our clones?
Speaker 2:Yeah, no, I think that that's the trick is. I think creating content is about connection right, and it's about connecting with your audience, and so, even though our clones may get some views right, that's it's not connecting with the people that we really want to connect with. So that's why we're going to be challenging ourselves to create more content, to create better content, and you'll see a whole lot of different content come out, because we're also practicing, because we're also not good at this. We're still learning, but we want to get better, so we can see, then, which does do better.
Speaker 1:Guy makes clone, or actually guy makes podcast, then guy makes clone who does podcasts? And then Guy has to figure out how to up himself up his game. Do better at making podcasts himself to rival his own creation, his clone.
Speaker 2:So you want to start like a competition.
Speaker 1:Well, I was going to call it a battle royale for the future of our podcast here at TSG. Who's going to do it better? Michelle and I, which we haven't exercised Michelle's clone yet. It's far too sexy to release on the internet. I think that's been the problem, but we'll find one that I think can work. But in the meantime, I think we need to get together and figure out exactly how to beat our clone at this game.
Speaker 2:So that's the next thing. That's the next thing.
Speaker 1:That's the next thing.
Speaker 2:The competition between our human selves and our clone selves.
Speaker 1:Well, I see it a little bit more philosophically than that. It's a competition between ourselves and our creation. So our creation has the backing of immense amounts of hardware and technology. What it lacks is the human element. What you and I have is virtually no experience, but we have a longing and an intention to create content that connects with people.
Speaker 2:Yeah, absolutely.
Speaker 1:So that's the ground and we're going to run these podcasts with Michelle and I together, or maybe apart, over the next couple of weeks, but it'll be us in the flesh either way, one or both, and we'll put the metrics together and then we'll throw in a couple clone videos as we go through it, a clone podcast, and do an overall comparison, maybe in another four or five weeks.
Speaker 2:Yeah, see how it goes.
Speaker 1:We invite you to come along with us Interesting to see if we can out-compete our own creation, and I challenge you to find ways to do that in your own life, whether you're pursuing business, something creative, doing some kind of social impact work, whatever it is, think about that. Have we ever had technology in history where we ourselves can create it, have it perform so well that it actually challenges us to perform better? That's a very interesting thing, and I'm not so sure that's happened much in history, but it's happening now. Tune in for more TSG as we move forward and join us on this journey as we figure out how to out-compete and out-perform our own creation. In the meantime, don't be afraid to visit the TSG website for classes on how you can learn to do this with AI and other applicable skills as we all enter this new era. So don't be afraid either, to like, share, comment and subscribe. Thank you for joining us.